Marketing is hard.
We create simple lead-generation pages, that sell.
“Instructions not included.”
If you’ve been in business very long, you know that the internet is rife with loads of marketing advice. “You gotta be on Tik-Tok, Facebook, Instagram! You need content! Get out there!”
And that’s all good advice, if you know how marketing all fits together. But the problem is, most business owners don’t know how it all fits together. They read the books. They do their best to implement the recommended tactics. But the reality is, they didn’t start a business to become master marketers. They started a business so they could live their dreams, follow their passions, be their own boss, and master their craft.
Without clear understanding of the underlying principals of marketing, and how it all works together, most marketing efforts are a total waste of time, energy, and money. And it’s a distraction from the things they love to do best.
96% of businesses fail. This is a known statistic. We’ve all heard it before. Why?
We’ve found, that most people only have *parts* of what they need to be able to create an effective marketing machine. And they don’t know how to put it all together. That’s why they end up frustrated, tired, and feeling hopeless. It’s not for lack of effort. It’s for lack of a unified plan. People work hard, but without the right tools, they aren’t able to produce what they need.
And what they need, is more customers.
That’s why we created The Assembly Line
…that brings customers right to your door.
We start with words.
Pretty websites don’t sell. Pretty photos don’t sell. Email campaigns don’t sell. Sales funnels don’t sell.
It’s the message they contain that sells.
Before tv. Before radio. Before print ads. There was marketing. It’s right in the name. Market -ing. Taking your goods to the market. Many places in the world still sell their good and services by literally going to the market and shouting. Selling with only their words.
Everyone wants a following. Everyone wants an audience. But most companies don’t have anything to say. Why would anyone listen, if you don’t have anything to say!
Starting with the Storybrand methodology (storybrand.co) we take your brand, and reframe it in a way that invites your ideal customer into a story, about them, and what they need.
We’ll put it all together,
so you don’t have to.
Because it really does all fit together. But not if you’re missing pieces.
Once you know what to say, then you are ready to amplify that message. Everything else is a complexity; an evolutionary adaptation of how to transmit a message.
We take your story and nest it in the following sequence:
1. Ads, to reach customers where they already are and guide them to follow you on social media, and visit your lead capture website.
2. A custom-built lead capturing website, designed to convey the entire story to your audience, with all of the necessary messaging to encourage them to take action.
3. Post action email and social media campaign.
Then, you can focus on running the machine, instead of building it.
Do you want to spend thousands of hours learning marketing?
Or does spending a few hours per week connecting with your customers sound more appealing?
What would you do with another 10 customers? What if you could just focus on connecting and engaging with people who actually cared about what you have to offer? What if you knew that there was a stream of new potential customers continuously being informed about your business, in a way that was meaningful to them, and compelling them to take action, not just give them useless information.
Once the Assembly Line is put together, we will monitor ads for the first 4 weeks to make sure they are running smoothly. Then, we will hand over the keys, with our recommendations and a basic understanding of how you can run the machine going forward with just a few hours a week of maintenance.
Don’t want to keep things running? We can talk about that.
Why trust us?
At Transaction Factory, we believe that you should be free to enjoy what you do best. It’s funny, because we all “accidentally” became master marketers ourselves. We were each running companies respectively, and kept running into our own challenges of growth, because we just couldn’t keep the customers coming in. So we went searching for answers. One thing led to another, and we all ended up connecting around this common ideal. Now, we have collective marketing experience of thousands of hours between us, and we bring that service to you. It’s our passion to help other people out there avoid the pitfalls we ran into as we tried to grow our companies. It’s a confusing, complicated world out there. But you don’t have to understand it all! You just need something, that works. – TF Team
Get started with our complimentary 45 minute Concept Call.
During the call we will ask questions to identify the key elements we need in order to model an effective customer avatar and appropriate messaging.
Upon completion of concept call, we will write up a brandscript and concept proposal, for you to review. Upon agreement, we will move forward to the next stage.
Time to complete: 0-1 weeks.
Once the concept has been agreed upon, and budgets have been set, the real work begins. This will start with an initial reception of any assets that you may have (logos, social media logins, current site logins, etc.) and will immediately continue with the following:
- Copywriting, with embedded messaging.
- Photo generation, to support messaging.
- 1-3 page site build (depending on concept agreement).
- Connection of Google Ads, Facebook Ads, and Instagram Ads.
- Creation of email follow up campaign for email marketing.
Time to complete: 4 weeks
After the Assembly Line is built, we will run things for 4 weeks to make sure that everything is operational, and running smoothly. This gives us the opportunity to collect initial data, and optimize efficiency of initial ads.
Once the 4 weeks have completed, we will turn over the keys to you, with a series of helpful walkthrough videos to guide you in running things from here. Don’t worry, we won’t overwhelm you with overly complex information. We’ve streamlined it down to the basic controls that you need to be manage to keep things running smoothly.
Time to complete: 4 weeks.